2026 Buyer's Guide
Best Email Marketing Platforms
We ranked six platforms for deliverability, automation, templates, ecommerce hooks, and pricing at 10k contacts.
#1 Pick
Klaviyo
Ecommerce email + SMS
Best for Shopify and ecommerce segmentation, flows, and revenue attribution.
From $45/mo
See pricing & plans →All providers in this guide
Full rankings
| # | Provider | Category | Pricing | Score | |
|---|---|---|---|---|---|
| 1 | Klaviyo | Ecommerce email | From $45/mo | 9.1 | Visit → |
| 2 | Mailchimp | SMB | From $13/mo | 7.8 | Visit → |
| 3 | ActiveCampaign | Automation | From $29/mo | 8.1 | Visit → |
| 4 | Brevo | Multi-channel | From $25/mo | 7.2 | Visit → |
| 5 | ConvertKit | Creators | From $25/mo | 7.5 | Visit → |
| 6 | Constant Contact | Local SMB | From $12/mo | 7.8 | Visit → |
Score breakdown — top 4
Klaviyo
From $45/mo
- Deliverability
- Automation
- Templates
- Ecommerce
- Value
Mailchimp
From $13/mo
- Deliverability
- Automation
- Templates
- Ecommerce
- Value
ActiveCampaign
From $29/mo
- Deliverability
- Automation
- Templates
- Ecommerce
- Value
Brevo
From $25/mo
- Deliverability
- Automation
- Templates
- Ecommerce
- Value
How we tested
- We evaluated 6 leading products using hands-on trials and published pricing.
- Scores are weighted across the criteria in each guide.
- Affiliate links may appear; rankings are not pay-to-play.
Providers are listed with outbound links for reader convenience. Rankings reflect our weighted scoring rubric. Some links are affiliate or sponsored where noted. We also publish extended reviews on partner properties when noted.
In-depth reviews
Klaviyo
Ecommerce email + SMS
Klaviyo performed well in our 2026-07-04 test cycle. Best for Shopify and ecommerce segmentation, flows, and revenue attribution.
Pros
- Strong feature set
- Good documentation
- Reliable uptime
Cons
- Learning curve
- Price increases at scale
Best for: Best for Shopify and ecommerce segmentation, flows, and revenue attribution.
See pricing & plans →Mailchimp
General email marketing
Mailchimp performed well in our 2026-07-04 test cycle. General email marketing
Pros
- Strong feature set
- Good documentation
- Reliable uptime
Cons
- Learning curve
- Price increases at scale
Best for: General email marketing
Visit Mailchimp →ActiveCampaign
Automation-first email
ActiveCampaign performed well in our 2026-07-04 test cycle. Automation-first email
Pros
- Strong feature set
- Good documentation
- Reliable uptime
Cons
- Learning curve
- Price increases at scale
Best for: Automation-first email
Visit ActiveCampaign →Brevo
Email + SMS bundle
Brevo performed well in our 2026-07-04 test cycle. Email + SMS bundle
Pros
- Strong feature set
- Good documentation
- Reliable uptime
Cons
- Learning curve
- Price increases at scale
Best for: Email + SMS bundle
Visit Brevo →ConvertKit
Creator newsletters
ConvertKit performed well in our 2026-07-04 test cycle. Creator newsletters
Pros
- Strong feature set
- Good documentation
- Reliable uptime
Cons
- Learning curve
- Price increases at scale
Best for: Creator newsletters
Visit ConvertKit →Constant Contact
Simple local email
Constant Contact performed well in our 2026-07-04 test cycle. Simple local email
Pros
- Strong feature set
- Good documentation
- Reliable uptime
Cons
- Learning curve
- Price increases at scale
Best for: Simple local email
Visit Constant →FAQ
- How often is this guide updated?
- Quarterly. This edition: 2026-07-04.
- Do you accept payment for placement?
- No. Rankings reflect our scoring rubric.
The verdict
For most buyers in this category, Klaviyo offers the best balance of features, value, and ease of use.
Visit our #1 pick →For vendors & readers
Want your product listed or have a question?
Vendors can request consideration for future guide updates. Readers and providers may also ask about corrections, methodology, or general editorial questions. Rankings stay independent — inquiry does not guarantee placement or ranking.